How to be „mobile friendly” or Mobile SEO basics with SeoStation
Billions of internet users are mainly smartphone users. You’ve probably already heard that every website should be optimized for mobile devices. For our part, we add that this is a triviality, because it should not, and optimized must be – today it is her duty even!
Why optimize your website for mobile?
First of all – UX, or user experience. It leads to conversions, which can be widely understood, from sales to reading an article or signing up for a newsletter. You can have the most beautiful website. However, it will be of little use or benefit if it is not responsive on a phone or tablet, since most of its viewers will come from that source. If the user is not comfortable using our site then without much thought he will leave it, which can take fractions of seconds, and for the business it can bring disastrous losses.
The website must be adjusted to mobile devices in yet another aspect. Mobile friendly” websites are better indexed by bots, which can give a higher position in the organic search results, as soon as they meet this one parameter. Of course, not to mention other more complex SEO issues, if only for this reason, it’s certainly another factor weighing in favor of mobile seo.
– Last year, users coming from the mobile channel accounted for less than 75 percent of. global traffic, which is bound to increase as digital transformation flourishes. This fact contributes to the fact that the algorithms favor sites with a mobile-friendly index, and as specialists, we observe that most search engine sites have already made such a mobile transformation – explains Łukasz Suchy, senior SEO Specialist at DevaGroup.
Thus, the lack of optimization causes a number of negative consequences, from the lack of customers and their dissatisfaction to the enhanced competition that exists in fierce form even between optimized entities, so it pushes the non-optimized ones to the margin of non-existence.
You’re not in Google, you’re not there at all – a popular saying among SEOs has a lot of truth in it, especially nowadays, but there is a missing element talking about mobility, which is used today more or equally often as desktop or laptop computers that are more and more often used only for work or playing more advanced games. Without mobile seo, the website will become hardly visible and attractive to browsers, which algorithms will interpret accordingly, greatly reducing the company’s profit.
This issue is so broad that two specialists have attempted to describe it. Łukasz Suchy together with Lexy, i.e. Marta Gryszko, decided to help website owners in their mini e-book, whose content partner is DevaGroup.
“Mobile SEO basics, how to research and optimize your website” – This is a collection of the most important information about optimizing websites for mobile devices. This title should stick in the mind of anyone who wants to master his site on the phone in a short time. The guide is short and to the point.
Unfortunately, or unfortunately, you will not find long descriptions and pouring water here. The authors believe that getting information should be simple, fast and effective. What’s more, they were convinced that this knowledge should be available to everyone these days, so the work is free.
Absolutely free of charge we can save ourselves from non-existence in the network.
“The basics of “mobile SEO”, how to research and optimize your site” – worth?
In our opinion, it’s worth it, particularly because of the following five factors: